In 2005 Graham Wood, CEO of Fluent Home started in the security alarm industry. After several years of experience in selling and managing Graham began to see an unfortunate trend - that many alarm companies gave no thought to the service of their customers. Feeling dissatisfied with the current trend Graham decided to start his own company that took a more personal approach to customer service. 5 years later Fluent Home has grown to be one of the largest security companies in Canada and employs dozens of industry experts and maintains the focus of customer experience and satisfaction.
Graham started from humble beginnings and before starting in the security industry was a tree planter in British Columbia. During his time at Summit Reforestation he set records for production and efficiency. Over the years he has developed the abilities to be an amazing leader and owner of an influential company. His skills as a salesman, recruiter, trainer and most of all leader are unmatched. Fluent has gained its success from his ability to connect with people and assemble individuals into effective teams. To this day, Graham makes it a point to interact with every employee and all of the 150+ sales reps employed by Fluent know Graham’s cell phone and are comfortable calling him anytime.
Graham’s first job had a huge impact on the rest of his career. He set records nearly every month and planted a total of 1 million trees!
In 2003 Graham was introduced into the security alarm industry but he didn’t have an easy start. After selling “only” 13 accounts in his first month Graham thought about quitting - but realizing he didn’t want to leave anything is his life unfinished Graham continued on and finished the season with over 200 accounts and ending with 13 sales in one day.
In 2003 Graham began using his money to start investing in real estate properties in Edmonton, Alberta.
While working at Safestone security Graham would attend classes during the off-season. He paid for his schooling by working full-time in the summer selling security. He worked hard towards his degree in Engineering but ultimately took the sales and entrepreneurial path before finishing.
In 2005 Graham’s real estate investments expanded when he started buying apartments and turning them into condominiums - the first anyone had done it in Edmonton.
In 2005 APX Alarm brought Graham on to be a manager. Their team of 25 reps and 10 techs did over 1,400 accounts out of Denver, CO.
He was promoted to Assistant Regional Manager in 2006 and oversaw 3 teams that produces 3,500 accounts.
In 2007 Graham become a Regional manager and oversaw 5 teams in the United States. This was a stepping stone for the next year where his group of 4 teams did over 6,500 accounts.
In 2009 Graham was offered the position as President of Sales, Canada for Pinnacle Security. For the next 2 years at Pinnacle Graham managed 5 teams and each year was able to push sales to over 12,000 accounts.
In 2008 Graham was contacting customers when he met a family in extreme need. Their young daughter had been diagnosed with melanoma and the cost of the treatments had left the family nearly destitute. This young girl had a dream of flying to Ireland to visit the coast and many beautiful castles. Graham decided to make a difference. He began donating some of sales commissions to this family and soon had many members of his team doing the same. It didn’t take long for the them to raise enough money to send the daughter and her entire family on an all-expense-paid trip to Ireland.
The tradition of helping those in need and empowering communities to do and have more has continued to this day. Graham was certainly not the first to donate his time and money to help someone in need but it was a new trend in the security alarm industry. Every year following Graham has helped organized international and local charity projects to help those in need. Companies across the industry now participate in charity events as well, due to in part, the example that Graham set.
Graham saw an opportunity to improve the industry. Having seen first hand what kind of service was being offered in the security industry Graham decided to find the best in the business to build a better company dedicated to better customer service.
After several years of hard work Graham decided to truly live one of his passions and dreams - going on an uncharted sailboat trip. Graham set out with his future wife and navigated the Caribbean alone for nearly a year.
Titan experienced amazing growth for several years and as the company grew, so did the team that helped manage it. By 2013, technology was changing and it was time to reimagine his vision for a customer service-oriented company.
In January of 2014, Titan Alarm and Stryke Alarm merged and rebranded to become Fluent Home. This change reflected a shift Graham saw in the industry. Homeowners wanted more than just security, they wanted convenience. The new name shows a commitment to adapting, providing newer, better solutions and facing forward into the future.
After getting engaged the year before Graham tied the knot with the true love of his life Tina. She is his perfect match and they often are complimented on how well they look, work and live together.
In the summer of 2015 Graham’s family grew to include a healthy, handsome baby boy. Whenever the Wood baby visits the office he becomes everyone’s favorite.
In 2014 Graham opened the doors to one his many real estate projects, Mint Car Wash in Camrose, Alberta.
In 2015 with the help of Fluent CFO Shawn Koncurat and others Graham was able to close a deal of growth funding from Goldman Sachs specialty lending group for $40 million. This line of credit allowed Fluent to keep all of its accounts and build a more stable future for employees and customers.
Looking forward Fluent now offers a dealership program, new equipment and unparalleled incentives and payscales for its sales representatives. Fluent has also been recognized for its amazing customer service and yearly international charity efforts.
In 2010 Graham and his group of sales reps went on their first international charity project. They traveled to Honduras to help single mothers and their children find much need shelter. The team built 4 homes over a 5 day period and installed solar panels on the homes to help filter water and provide electricity to an area without any formal means of power.
The charity trip to Kenya in 2011 was a life altering experience. The team at Titan helped construct a school for young children including building a playground, a new classroom and an outhouse. Seeing the primitive conditions where the children lived was truly humbling. However, seeing the children’s smiles as they held a soccer ball and played a sport for the first time was truly miraculous.
The 2012 trip to Peru was unforgettable. The Titan team greatly improved the conditions of an orphanage for poor, abused and abandoned children. New mattresses, volleyball nets and computers were purchased. A computer lab and new restroom facilities were constructed and many areas were painted and refurbished. Government officials allowed more children to reside at the orphanage due to the improvements. The trip was most gratifying and continues in the Titan tradition of charity.
The Edmonton project involved providing assistance with the restructuring of a building for the iHuman facility. This entailed numerous efforts, including but not limited to removing doors, ceilings, shelving, etc., which enabled the building to receive significant improvements. The team provided new carpeting for the children’s daycare center and insulation for the windows. The Vancouver, Washington project involved assisting the local YWCA with renovations to the children’s outdoor classroom and play area along with painting several of the classrooms.
In November of 2014, volunteers from all levels of the Fluent Home organization travelled to the Philippines for a week-long charity project. The Dalingding Sur Elementary School was selected for the 2014 project because of the significant damage it received due to an earthquake and later a typhoon in late 2013 and the need for repairs still needed. The Fluent team came together with many local workers to rebuild roofing and frames, wall repair, gutter installation, painting, cleaning, landscaping and much more.
The 2015 charity project took place in the Dominican Republic, a small island in the Caribbean Sea. Home to many wonderful, warm and friendly people, the DR is also home to several of our employees. This project was especially close to our hearts. With the help of local charity organizations we selected an elementary school to renovate with new playground equipment, repaint and rebuild the restroom facilities. We also found 10 impoverished families to provide much needed food, clothing and beds.